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Wednesday, 20 July 2016

Jurassic License Passes To Mattel

Mattel has been awarded the worldwide master toy license for Universal’s Jurassic World franchise beginning next July. It was announced on Monday that previous license holder Hasbro had lost the rights to produce toys based around the multi billion dollar film series after they were unable to reach a satisfying renewal deal with Universal.

Following the announcement, Hasbro stock dropped more than 7%.

Mattel said Tuesday it will design, produce and bring to market a wide variety of toys and consumer products inspired by the franchise and its feature films, which date all the way back to June of 1993.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s Chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

The new license rights allow Mattel to produce everything from action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys based around the Jurassic franchise.

The first products from Mattel should begin hitting store shelves in early 2018.

“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide," said Vince Klaseus, president of NBCUniversal Brand Development. "The appetite for the franchise globally is stronger than ever with consumers wanting more.”

The latest installment, Colin Trevorrow's Jurassic World, grossed  $1.67-Billion at the worldwide box office last summer, becoming one of the most successful movies of all time.

The sequel, which is set to be directed by J.A. Bayona, stomps into theaters on June 22, 2018. Chris Pratt and Bryce Dallas Howard will be back reprising their roles from Jurassic World, with Colin Trevorrow and Steven Spielberg serving as executive producers.   

This is exciting news! Hasbro has really disappointed with their Jurassic merchandise over the last few years and their Jurassic World line was seen as quite the letdown - thanks to an almost complete lack of properly scaled human figures based off characters seen in the movie and overall poor design.

Are you excited to see what Mattel has planned for their newly acquired license?

Source: Variety 
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