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Tuesday, 7 February 2017

Universal Announces Fast & Furious Arena Tour


Universal is teaming up with Brand Events to launch Fast & Furious Live, a live-entertainment arena tour set to kick off in 2018.

The show will include re-creations of some of the stunts and cars seen across the eight film franchise with performance drivers and authentic digital projections.

“Fast & Furious Live will transform the live-entertainment industry in the same way the global box-office franchise has redefined the action genre,” said Vince Klaseus, President of Universal Brand Development. “Fans will experience everything they love about the films in an up-close and incredibly cool live show, putting them in the center of the action.” 

David O’Connor, Executive VP of  Global Franchise Management and Brand Marketing, adds, “By bringing our series to audiences in entirely new formats, we are not simply growing brand portfolios, we are delivering incredibly exciting ways for fans to participate in the worlds our characters inhabit.”

Locations for the show, which is being presented as the "most spectacular live-automotive production in history", will be announced at a later date.

Universal will release the eight film in the billion dollar franchise, The Fate Of The Furious, on April 14th with returning stars Vin Diesel, Dwayne Johnson, and Michelle Rodríguez.

Source: Variety

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