Justice League may still be a few months away from its theatrical release, but that hasn't stopped DC Entertainment and Warner Bros. Consumer Products from kicking off a a full-scale licensing and merchandising program for the movie.
WBCP is teaming up with a heroic line-up of manufactures, including Mattel, Hot Toys, Jakks Pacific, Kotobukiya, Funko and more to bring the action of Justice League off the big screen and on store shelves and homes across the world. Additionally, a specialty retailer team consisting of Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City will soon be set to offer a wide range of exclusive Justice League products ranging from toys, collectibles, apparel, home decor, clothing, accessories and more.
"The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience." WBCP President Pam Gifford said in statement. "We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted program featuring the highest quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League."
One of the biggest contributors to this marketing campaign will be Mattel. The popular toy manufacturer is not only releasing a special series of Justice League themed Hot Wheels cars, but also 6" collectible action figures as part of their popular Multiverse line.
Check out a new video of actors Ezra Miller and Ray Fisher helping kick off the marketing campaign - by taking a look at their very own Justice League Multiverse action figures...
There's no hiding their enthusiasm!
Like we mentioned yesterday, we have see these new Multiverse figures in person and they look to be a vast improvement over what fans got with the Batman v Superman and Suicide Squad movies from last year. Clearly, Mattel has been listening to their fans.
Look for the first Justice League products to begin hitting stores now!
Fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Starring Ben Affleck, Gal Gadot, Henry Cavill, Jason Momoa, Ezra Miller, Ray Fisher, Amber Heard, Willem Dafoe and J.K. Simmons, Justice League hits theatres on November 17th, 2017.
Sources: DC Fans & THR Heat Vision
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