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Sunday, 27 May 2018

Solo Struggles With $148-Million Global Opening


"I've got a bad feeling about this."

Ron Howard's Solo: A Star Wars Story struggled at the box office this long weekend, bringing in $148-Million worldwide. Granted, that's the largest Memorial Day weekend debut in four years, but its a far cry from the $290-Million brought in by Rogue One: A Star Wars Story in 2016.

Initially, analysts predicted that the spinoff would bring in between $130-$150-Million here in North America this weekend, but those numbers were adjusted down to $105-$115-Million on Friday. Interestingly, the $148-Million debut is something that many film franchises would love to have, but it's no secret that things are judged a little different when it comes to Star Wars.

While reasons for the film's poor opening are unknown, some feel it could be due to brand fatigue given that the last movie in the franchise was in theatres just five months ago. Additionally, the Memorial Day weekend, which has in recent years struggled to get audiences to leave their BBQs and head to the movies, could have also played a factor.

Perhaps the long wait for Star Wars: Episode IX will be a good thing.

Board the Millennium Falcon and journey to a galaxy far, far away in Solo: A Star Wars Story, an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.

Starring Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas Suotamo, Jon Favreau, and Paul Bethany, Solo: A Star Wars Story is playing in theatres now!

Will you be seeing it this weekend?

Source: CNN

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