After recently purchasing the brand from Saban Properties, Hasbro has revealed that they're interested in developing new Power Rangers movies.
Hasbro chairman and CEO Brian Goldner teased the company's plans for the hugely popular characters during the Hasbro Strategic Decisions Conference saying:
"As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in develping our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally."
"We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand."
This is both exciting and interesting for fans to contemplate, even though Goldner did not specifically mention if the new movies will continue the story from the recent 2017 reboot or not. However, given that the Dean Israelite film didn't perform as expected last spring, we'd imagine that Hasbro may very well want to start their Power Rangers franchise from scratch.
Hasbro purchased the Power Rangers brand earlier this year for $522-Million.
What are you hoping to see now that Hasbro owns the rights to these characters?
Source: Tokunation via IGN
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